When I started the VR project in the “Oude kerk of Amsterdam” together with Niek Kemps in 2016, I was figuring out a way to have the observer go through a believable museal VR environment in an intimate way.
While doing this project, I realized that the challenges I was facing for this assignment were all the things I am passionate about.
All my previously acquired skills could be used for the benefit of this project.
Today’s VR is at such a level of quality and comfort to be used as a perfect tool to experience a 3D environment.
In 2019 I was given the opportunity to visualize a 330 square meter exhibition stand in VR for sports brand Under Armour. It consisted of an exercise area, a vip lounge and a complete shop interior – all custom built in 2 weeks time.
What still surprises me after many projects is the effect VR has on the viewer: There are no questions about the reality and a totally different conversation is held with the client about the design or the experience – no fuss over details and so much more about the big picture.